1935 Gilbeys Distilled London Dry Gin Distillery Bar Restaurant Liquor Ad 31002

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Seller: Top-Rated Seller advertisingshop ✉️ (6,153) 100%, Location: Branch, Michigan, US, Ships to: US & many other countries, Item: 275772750691 1935 GILBEYS DISTILLED LONDON DRY GIN DISTILLERY BAR RESTAURANT LIQUOR AD 31002.

DATE OF ** ORIGINAL **   INSERT  PHOTO / COVER / PRINT: 1935

CITY / TOWN-STATE:
 

DETAILS: 
PENN-MARYLAND CORPORATION - NATIONAL DISTILLERS

Sir Walter Gilbey, 1st Baronet ,  DL   (2 May 1831 – 12 November 1914) was an  English   wine-merchant , horse-breeder, author, and  philanthropist .

Early lifE

Gilbey was born at 11, Windhill,  Bishop's Stortford ,  Hertfordshire   to Henry Gilbey (1789–1842) and Elizabeth (died 1869), a daughter of William Bailey, of  Stansted Mountfichet ,  Essex .  Henry Gilbey, of Essex farming stock, had gone into innkeeping at Stansted, becoming landlord of the Bell Inn, but after the economic depression resulting from the  Napoleonic Wars   he had to seek other employment. Settling at Bishop's Stortford, he established a successful daily  coach   service travelling to and from London, often driving himself. The arrival of the railway put an end to this business, and Henry returned to his former occupation as landlord of the Red Lion Inn at Hockerill. He died after only a short time, when Walter was eleven years old, leaving his widow and seven children with limited means.  Walter Gilbey was shortly placed in the office of an  estate agent   at  Tring , later obtaining a clerkship in a firm of  parliamentary agents   in London.

On the outbreak of the  Crimean War , Walter and his younger brother Alfred (grandfather of the cleric  Alfred Newman Gilbey )  volunteered for civilian service at the front, and were employed at a convalescent hospital on the  Dardanelles . Returning to London on the declaration of peace, the pair took the advice of their eldest brother Henry, a  wholesale   wine-merchant, and started in the retail  wine   and  spirits   trade.  This included the local  London style gin .

Imported wine business

The heavy  duty   then levied by the British government on French, Portuguese and Spanish wines made them too costly for English middle classes, and especially lower middle classes, which could only afford  beer . Henry Gilbey believed these classes would gladly drink wine if they could get it at a moderate price. On his advice Walter and Alfred determined to push the sales of colonial, and particularly of  Cape , wines, on which the duty was comparatively light. Financially backed by Henry, they opened a small retail business in a basement in  Oxford Street , London, in 1857.

Growth and distribution

The Cape wines proved popular, and within three years the brothers had 20,000 customers on their books. The creation of the  off-licence   system by  William Ewart Gladstone , then  Chancellor of the Exchequer , in 1860, followed by the large reduction in the duty on French wines effected by the commercial treaty between England and France in 1861, revolutionized their trade and laid the foundation of their fortunes.

Three provincial  grocers , who had been granted the new off-licence, applied to be appointed the Gilbeys' agents in their respective districts, and many similar applications followed. These were granted, and before very long a leading local grocer was acting as the firm's agent in every district in England.

The grocer who dealt in the Gilbeys' wines and spirits was not allowed to sell those of any other firm, and the Gilbeys in return handed over to him all their existing customers in his district. This arrangement was of mutual advantage, and the Gilbeys' business increased so rapidly that, in 1864, Henry Gilbey abandoned his own undertaking to join his brothers. In 1867 the three brothers secured the old  Pantheon theatre and concert hall   in  Oxford Street   for their headquarters. In 1875, the firm purchased a large  claret -producing estate in  Medoc , on the banks of the  Gironde , and became also the proprietors of two large  whisky -distilleries in Scotland. In 1893 the business was converted, for family reasons, into a private  limited liability company , of which Walter Gilbey, who in the same year was created a  baronet , was chairman.

Horse breeding and agriculture

Sir Walter Gilbey also became well known as a breeder of  shire horses , and he did much to improve the breed of English horses (other than race-horses) generally, and wrote extensively on the subject,  including the encyclopedic  Animal Painters of England From the Year 1650: A brief history of their lives and works .  He became president of the  Shire Horse   Society, of the  Hackney Horse   Society, and of the Hunters' Improvement Society, and he was the founder and chairman of the London Cart Horse Parade Society. He was also a practical agriculturist, and president of the  Royal Agricultural Society .  He was appointed a  deputy lieutenant   of  Essex   in 1906.

Personal life

On 3 November 1858, Gilbert married Ellen Parish, fourth daughter of John Parish , of Bishop's Stortford. They were the parents of Charles Herbert Gilbey (1858–1876), Henry Walter Gilbey (1860–1945), Arthur Nockolds Gilbey (1861–1939), Tresham Gilbey (1862–1947), Sebastian Gilbey (1863–1880), Maud Ellen Gilbey (1865–1951), Mabel Kate Gilbey (1866–1945), Guy Gilbey (1868–1930), Rose Gilbey (1870, died young), and Emily Lucy Gilbey (1872–1938). Mrs Gilbey died on 16 November 1896. Gilbey was created a  baronet   on 4 September 1898. His son Henry Walter Gilbey succeeded as the second baronet in 1914.

National Distillers’ s product line includes Gilbey’ s gin, polyethylene, titanium, and blankets. Although National Distillers operates as unlikely a mixture of businesses as found in the  United States , the company is quite successful. At present, the company’ s energy products make up a large portion of its total sales.

National Distillers began operating in 1887 as the Distillers and Cattle Feeders Trust, popularly known as the Whiskey Trust. The link between cattle feed and whiskey came from the fact that the sour-mash grain residue left over from distillation was fed to cows. At first, the trust consisted of 65 southern and midwestern distilleries which were supposed to abide by production quotas and price guidelines. The trust agreement was legally unenforceable, however, and recalcitrant members (and competitors) were controlled by intimidation.

Due to its habit of purchasing independent distillers only to close them, National Distillers and Cattle Feeders was exposed to anti-trust suits. After 1895 the Trust was broken into autonomous units, but it remerged once again in 1899. After the turn of the century, however, independent distillers were able to successfully compete with the Whiskey Trust, now officially known as Distiller’ s Securities.

 

Until Prohibition most of the alcohol consumed within the  United States   was in the form of whiskey, so the market was very large. Almost all the whiskey sold was blended with neutral spirits, which are even less expensive to make than whiskey, but the trust left the profitable business of blending, bottling, and distribution to other companies. Consequently National Distillers’ s profits began to decline. Dividends, which were reported at five dollars in 1902, were negligible in 1913.

 

World War I   temporarily revived Distiller’ s Securities when the company turned to the manufacture of industrial alcohol. However, prohibition, originally a temporary measure designed to conserve grain and glass, proved politically popular. As a result, prohibition was made law in 1919. Soon afterwards, Distiller’ s Securities changed its name to the U.S. Food Products Company and began dealing in yeast, vinegar and cereal products. In 1921 the market for these products was overcrowded, and the company was put into receivership. The banks that provided the financial resources for U.S. Food Products called in the engineering firm of Sanderson & Porter to decide whether the company should be recapitalized or dismantled. The firm voted to continue operation of the company and installed junior partner Seton Porter as president.

 

Porter changed the name of U.S. Food Products to National Distillers and directed it toward making medicinal alcohol, yeast and maraschino cherries. National was close to bankruptcy again when it had the good fortune to be sued for 20 counts of patent infringement by Fleischmann, the yeast maker. Porter convinced Fleischmann that the lawsuit would generate unfavorable publicity for Fleischmann, and charmed the Fleischmann representative so much that the company not only suspended the lawsuit, but also offered to buy the yeast business for $250,000. After the representative’ s generous offer, Porter reported that he felt  “ like hugging him.”   Nevertheless, Porter refused the offer, even after it was raised to $1.5 million. When, after a few more months of watching National exploit Fleischmann’ s patents, Fleischmann’ s offer rose to $4 million, Porter finally acquiesed. The money from the sale of the yeast subsidiaries was used to reduce National Distillers’  debt and to buy 9 million gallons of pre-prohibition whiskey.

 

Porter sensed that the repeal of prohibition was coming soon. In order to prepare his company for the repeal, and return to its original business, Porter first secured the help of Redmond & Company, a New York stockbroker. Having examined Porter’ s books and having assured itself of Porter’ s sound business practices, Redmond & Company began to promote National Distillers’  shares. With the money raised by the sale of this stock share, Porter began to amass almost half of all the pre-prohibition whiskey in the country. Porter knew there would be a three to four year period of time between the time the whiskey could legally be distilled and the time it would be ready for sale.

 

Prohibition ended in December of 1933 and National reported $15 million worth of sales in that month alone. Not only had National acquired a large market share of the available whiskey, but it also owned 200 brand names and three of the seven legal distilleries in the country. Moreover, as the nation’ s largest owner of aged whiskey, National was confronted with an important choice. It could either blend its aged whiskey with younger whiskey and sell it inexpensively, or it could cultivate a reputation for quality by selling its aged whiskey straight. Porter chose the latter course, and created a market for the company in the  “ bonded”   whiskey market that it still occupies to this day.


 

ARTIST - REAL PHOTO
THEME:

 EXTRA INFO  (TEXT & IMAGE):
  BLACK AND WHITE INSERT PHOTOGRAPHY CAN EVOKE MANY MOODS / EMOTIONS.... WHEN FRAMED FOR DECOR USE.  THESE INSERT PHOTO'S COME FROM VINTAGE PERIODICALS AND MOST OFTEN ARE THE *ONLY* GIVEN SOURCE OF THAT PHOTO.  HAVING NEVER BEEN AVAILABLE FOR PURCHASE IN OTHER FORMATS THESE INSERT PHOTO'S ARE UNIQUE IN THIS FORM.  THEY MAT AND FRAME UP WONDERFULLY WELL FOR THE WALL DECOR OF ANY HOME OR OFFICE.  BLACK AND WHITE PHOTOGRAPHY HAS THAT DISTINCTIVE TOUCH OF ROMANTICISM AND NOSTALGIA THAT, THEREFORE, MAKES THEM BASICALLY TIMELESS IN STYLE. 


CONDITION:  CLEAN, PERFECT FOR FRAMING AND DISPLAYING.

ADVERT SIZESEE PHOTO - DIMENSIONS AT SIDES ARE SHOWN IN INCHES

DESCRIPTION OF ITEM: A GREAT VINTAGE ORIGINAL B/W INSERT PHOTO.  
INSERT PHOTO'S ARE CAREFULLY REMOVED FROM VINTAGE PERIODICALS AND MAY BE TRIMMED IN PREPARATION FOR DISPLAYING. 
MARGINS ARE INCLUDED IN ADVERT SIZE.

**NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED.
THE ADVERT OR ARTICLE YOU RECEIVE WILL BE CRISP AND LEGIBLE, WE HAVE PURPOSEFULLY BLURRED THE IMAGE A LITTLE.


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  • Condition: Used
  • Condition: “SEE PHOTO CAREFULLY...All original ads have some sign of age use.. these are period ads and we take quality photo's to show any flaws. We get many of our ads and covers from bound periodicals which may have been trimmed in the binding process. Please use the photo to see actual size. If you have further questions about condition please ask... We do not reveal the periodical from which the ad is removed ... except to the buyer ! Please don't ask us email this info... or higher res. photo's.... For those folks who wish to copy and print our photo's be aware they are photo copyrighted. and we will report misuse ! We DO try and note and MAJOR flaws....otherwise please use the PHOTO as PART OF THE DESCRIPTION...”

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