Seller: collectingathome✉️(4,831)99.8%,
Location:Boonville, Indiana, US,
Ships to: US & many other countries,
Item:325955222053Vintage Whitmoyer Laboratories Chickens Picture Myerstown PA Matchbook Sign (B).
Vintage Whitmoyer Farm Animals Medicine Antibiotic CRD Matches Picture Myerstown PA Matchbook
Unused Matchbooks Advertising Front Cover Whitmoyer Laboratories - Myerstown,
PA Back Cover- New Double- Antibiotic N-S Dust for treating CRD
All Matches are still intact. Please see pictures to review the condition of the items being sold. Thanks for looking ************************************************************************************** The Nineteen Thirties are remembered around the nation as a decade of economic depression, of hobo's tapping on the door for egg sandwiches (if you raised chickens as my family did), and of actually seeing dirty brown soil from the Dust Bowl of Oklahoma and the Plains states, flying high in the skies. Myerstonians apparently decided to make the best of it and fight depression by holding fairs and starting civic organizations. Incubated as an idea for a county fair, the Myerstown Community Fair started in 1934 and was held annually every October until 1958 at the high school - with large tents on the playground and displays of home-grown foods and flowers, and homemade clothes inside the building. With the exception of three WWII years, that fair, along with the town's annual picnic at Hershey each August, was a highlight of the year for townsfolk of all ages. An important industry was started in 1931 by CW. Whitmoyer in his Myerstown garage that by mid-century came to be widely known in the poultry pharmaceutical world: Whitmoyer Laboratories, Inc. By 1932, a Civic Club was formed to foster growth of the business & cultural life of our town. One of their ideas that did not take off: renaming Railroad Street, Tulpehocken Avenue. In 1936, the Myerstown Community Library was started, and by 1938, a Rotary Club had been organized in Myerstown. Toward the end of the decade, Pennsylvania Motor Police lived and trained for 2 years on the former Albright campus, and they trained on motorcycles. In 1964, Whitmoyer Laboratories became a subsidiary of Rohm & Haas Co. of Philadelphia; and Sterling Drug began its production of Bayer Aspirin at its Myerstown plant. In 1968, Myerstown celebrated its bicentennial with diverse family, church and group related activities, and a huge parade, along with publication of a history book, and the start of restoration at the Isaac Meier Homestead. Matches,
Match Book, promotional matchbooks on record ever made, businesses and
individuals have been placing their logos, slogans, and artwork on
matchbook covers to promote their products and services. Matchbooks
have been around since 1892, when Joshua Pusey patented the idea of
paper matches, whose tips were dipped in a solution of sulfur and
phosphorus and then stapled to a piece of cardboard. The Diamond Match
Company promptly purchased Pusey’s patent (he remained Diamond’s
attorney for the rest of his life), and in 1894, a company salesman
named Henry Traute got his first order for 10 million matchbooks bearing
ads for Pabst beer on their covers. An order for 30 million
matchbooks from tobacco maker Bull Durham quickly followed, but despite
this early link between matchbooks and advertisers, matchbook companies
still expected people to purchase their products. The public balked, in
no small part because the first matchbooks were actually quite
dangerous—the friction strip was located inside the cover, right next to
the rest of the matches. To help assuage the public’s fears, Traute had
the friction strip moved to the outside of the matchbook and added the
words "Close Cover Before Striking" to the cover. Widespread
acceptance only came after Traute realized that if his matchbooks were
given away for free, they could be used to sell other products. Soon
matchbooks were offered to customers of tobacco products, or left in the
ashtrays of coffee shops and motels for the convenience of diners and
overnight guests. In most matchbook collections, only the match
covers are collected. Phillumenists, as matchbook collectors are known,
"shuck" matchbooks by carefully prying open the staple to remove the
matches from the inside of the cover. These matches are then discarded
and the covers are stored flat. The only exception to this procedure is
for novelty or feature matchbooks, which are matchbooks whose sticks
have also been printed. One of the earliest types of collectible
vintage matchbooks were the ones produced for Wrigley’s gum, with
designs by Otis G. Shepherd. Collectible, yes, but rare? About a billion
were produced. Some phillumenists collect covers based on the company that made the
matchbooks. In addition to Diamond, Atlas, D.D. Bean, Federal, Lion,
Monarch, and Ohio all produced collectible covers and features. Many
other collectors organize their covers based on category. For example,
some people collect covers that have a date on them; others only seek
out matchbooks produced for the 1933 or 1939 World’s Fairs.
And then there are the covers for coffee shops and cafes. For some
reason, match-cover art is particularly transcendent when it comes to
matchbooks for places to eat. The graphics and colors are frequently
rich and vivid. In a few glorious cases, covers were printed with
full-length designs, so that when the cover is flattened and turned
sideways, it resembles a small billboard for the eating establishment.
Other categories of vintage matchbooks include the ever-popular
"girlies," matchbooks printed for all 242 Playboy clubs, and covers
featuring different railroad lines and national parks. Thousands of
matchbook designs were created during World War II—some covers were
patriotic ("Buy War Savings Bonds and Stamps"), and others featured
friction strips on caricatures of Adolph Hitler’s ample butt, with the
words "Strike On Back Side" printed on the matchbook’s front.
In 1962, government safety rules decreed that friction strips must be
moved from the outside-front of a matchbook to the outside back, thus
obviating the need for the famous phrase "Close Cover Before Striking."
For serious phillumenists, this one act signaled the end of the era of
vintage matchbook covers.
Condition:All Matches are still intact. Please see pictures to review the condition of the items being sold. New Double- Antibiotic N-S Dust for treating CRD