Bauer Type Foundry / Human Touch 1937 Printing Typefaces Engravings by Karl Mahr

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Seller: erice29 ✉️ (6,740) 100%, Location: New York, New York, US, Ships to: US & many other countries, Item: 266165227483 Bauer Type Foundry / Human Touch 1937 Printing Typefaces Engravings by Karl Mahr.

Bauer Type Foundry / Human Touch 1937 Printing Typefaces Engravings by Karl Mahr. Free Shipping Media Mail.


16 Pages

6.5” x 9.5”


This book has been set and printed by The Spiral Press, New York. The type is Weiss Bold, cut by The Bauer Type Foundry. The paper is Aurelian Old Ivory Laid and Georgian cover, both manufactured by The Worthy Paper Company and furnished through Whitehead and Alliger, New York. The wood engravings are by Karl Mahr.


JOHANN CHRISTIAN BAUER

Records of the past are frequently guides to the future. For one hundred years The Bauer Type Foundry has given the human touch to printing types that have had worldwide usage. In five. score years the human touch has developed into atradition- a tradition that inspires the greatest skill and artistic integrity in the artists and artisans concerned in the founding of such types.

The Bauer Type Foundry now faces its second century with humble gratitude to the hundreds of fine designers and craftsmen, the thousands of loyal patrons, who have made this record of lasting achievement possible.


Bauersche Gießerei was a German type foundry founded in 1837 by Johann Christian Bauer in Frankfurt am Main. Noted typeface designers, among them Lucian Bernhard, Konrad Friedrich Bauer (not related to the company's founder), Walter Baum, Heinrich Jost, Imre Reiner, Friedrich Hermann Ernst Schneidler, Emil Rudolf Weiß, and Heinrich Wienyck, designed typefaces for the company.


Bauersche Gießerei

Type

Aktiengesellschaft

Industry

Type foundry

Founded 1837

Founder

Johann Christian Bauer

Defunct

1972

Headquarters

Frankfurt am Main, Germany

Key people

Konrad Friedrich Bauer, Walter Baum, Heinrich Jost

The company nearly went bankrupt at the end of the 19th century because the company's administration assumed that type founding, rather than typesetting, would be automated. The new owner, Georg Hartmann, succeeded in saving the company. Subsequently, the company grew, also due to several takeovers, e.g. in 1916 by Frankfurt's type foundry Flinsch, itself a global player. In 1927, an office was opened in New York City.


In 1972, all activities of the headquarters in Frankfurt were reportedly ceased and transferred to the former subsidiary company, Fundición Tipográfica Neufville in Barcelona, after 1995 to Bauer Types, SL, which still owns the rights to many typefaces. These are distributed by companies like Monotype, Adobe, Paratype, URW++, Elsner & Flake, as well as Neufville Digital for the typeface Futura ND.


Typefaces

The following foundry types were issued by Bauer:


Alpha (1954, Walter Baum + Konrad Friedrich Bauer)

Astoria (1907), a copy of Inland Type Foundry's Comstock, revived in 1957

Atrax (1926, Heinrich Jost)

Ballé Initials (Maria Ballé), not actually cast as foundry type, but rather electrotypes mounted on metal

Baron (1911), the italic version is called Baroness.

Bauer Classic Roman + Italic

Bauer Topic

Cast in medium, bold, medium itaic, and bold italic, with alternate, rounded characters, in the bold and medium.

Bernhard Antiqua (1912, Lucian Bernhard)

Bernhard Brush Script (1925, Lucian Bernhard)

Bernhard Cursive + Bold (1925, Lucian Bernhard), also known as Madonna and Neon Cursive, also cast as "Madonna Ronde" by Stephenson Blake

Bernhard Fraktur (1912–22, Lucian Bernhard)

Bernhard Handschrift (1928, Lucian Bernhard)

Bernhard Roman + Italic (1937, Lucian Bernhard)

Beta (1954, Baum + Bauer), an alternate set of lower-case letters for Alpha.

Beton (1931–36, Heinrich Jost), matrices also available for Intertype composition.

Cast in light, medium, bold, extrabold, medium condensed, bold condensed, and open.

Bodoni-Antiqua (1926, Louis Höll)

Cast in roman, bold, extrabold, italic, bold italic, extrabold italic, and title.

Bremer Presse Roman (1912, Willy Wiegand, matrices cut by Louis Höll), originally cast as a private type for the Bremer Presse by the Flinsch Type Foundry.

Cantate

Cartoon (1936, H.A. Trafton), known in Germany as Fresko.

Cast in light and bold.

Classic, also known as Bauer Baskerville.

Columna (1955, Max Caflisch)

Corvinus(1929–34, Imre Reiner), the condensed version is called Skyline

Cast in light, italic light, medium, italic medium, and bold

Ehmcke (1908, F. H. Ehmcke), originally cast by the Flinsch Foundry

Element, mager (before 1936)

Elizabeth Roman + Italic (1937, Elizabeth Friedländer)

Femina (1927)

Flinsch-Fraktur (before 1936)

Flinsch-Privat (before 1936)

Folio (1956–63, Baum + Bauer), also available in Intertype matrices, also sold as Caravelle by Fonderie Typographique Française

Fortune or Volta (1955, Baum + Bauer)

Cast only in light, bold, bold italic, and extra bold; no medium was ever cast

Futura (1927–30, Paul Renner), matrices also available for Intertype composition

Cast in light, book, medium, demibold, bold, oblique light, oblique medium, oblique condensed, bold condensed, display, black, and inline

Gillies Gothic (1935, William S. Gillies), known in Germany as Flott

Cast only in bold and light; no medium was ever cast.

Hellenic Wide

Horizon

Cast in light, medium, bold, and light italic.

Hoyer-Fraktur (before 1936)

Hoyer-Fraktur, schmalfelt (before 1936)

Hyperion (1931, Berthold Wolpe)

Impressum (1962, Baum + Bauer), also sold by the Amsterdam Type foundry

Imprimatur (1952–55, Baum + Bauer), also available in Intertype matrices, also sold as Horizon by Fonderie Typographique Française.

Kleukens Antiqua (c. 1900, F W. Kleukens)

Legend (1937, F. H. Ernst Schneidler), known in Germany as Legende

Cast in light and bold

Lilli (1930, Lucian Bernhard), also known as "Lilith"

Lucian series (1925, Lucian Bernhard), later digitized as Belucian by Font Bureau

Lucian + italic also known as Graphic Light

Lucian Bold + italic also known as Graphic Bold

Manuskript-Gotisch (before 1936)

Maxime

Menhart-Antiqua and Kursiv (before 1936)

Negro (1930, Lucian Bernhard), later digitized as Berlin Sans by Font Bureau

Negrona, remastered version of Negro by Tipo Pèpel

Renata-Schwabacher (before 1936)

Stradivarius

Trafton Script (1933, H.A. Trafton), known in Germany as Quick and in France as Etoile

Vendôme (1962, François Ganeau) originally released by Fonderie Olive in 1954

Venus

Cast in light, medium, bold, extra bold, extended, medium extended, bold extended, extra bold extended, light italic, medium italic, bold italic, light condensed, bold condensed, extrabold condensed

Volta (see Fortune)

Weiß-Antiqua or Weiss Roman (1926, Emil Rudolf Weiss), matrices also available for Intertype composition

Cast in roman, roman bold, italic with either swash or plain capitals, roman extrabold, and three series of initials

Weiß-Gotisch (before 1936)

Weiß-Fraktur (before 1936)

Lichte Weiß-Fraktur (before 1936)

Weiß-Rundgotisch (before 1936)

Wieynck-Fraktur (before 1936)

Zentenar-Fraktur (before 1936)

Halbfette Zentenar-Fraktur (before 1936)

  • Binding: Hardcover
  • Language: English
  • Special Attributes: 1st Edition, Illustrated
  • Author: Bauer Type Foundry
  • Publisher: The Bauer Type Foundry
  • Topic: Bauer Type
  • Subject: Bauer Type
  • Character Family: Bauer Type
  • Year Printed: 1937
  • Original/Facsimile: Original

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