Bauer Type Foundry / Human Touch 1937 Printing Typefaces Engravings by Karl Mahr. Free Shipping Media Mail.
16 Pages
6.5” x 9.5”
This book has been set and printed by The Spiral Press, New York. The type is Weiss Bold, cut by The Bauer Type Foundry. The paper is Aurelian Old Ivory Laid and Georgian cover, both manufactured by The Worthy Paper Company and furnished through Whitehead and Alliger, New York. The wood engravings are by Karl Mahr.
JOHANN CHRISTIAN BAUER
Records of the past are frequently guides to the future. For one hundred years The Bauer Type Foundry has given the human touch to printing types that have had worldwide usage. In five. score years the human touch has developed into atradition- a tradition that inspires the greatest skill and artistic integrity in the artists and artisans concerned in the founding of such types.
The Bauer Type Foundry now faces its second century with humble gratitude to the hundreds of fine designers and craftsmen, the thousands of loyal patrons, who have made this record of lasting achievement possible.
Bauersche Gießerei was a German type foundry founded in 1837 by Johann Christian Bauer in Frankfurt am Main. Noted typeface designers, among them Lucian Bernhard, Konrad Friedrich Bauer (not related to the company's founder), Walter Baum, Heinrich Jost, Imre Reiner, Friedrich Hermann Ernst Schneidler, Emil Rudolf Weiß, and Heinrich Wienyck, designed typefaces for the company.
Bauersche Gießerei
Type
Aktiengesellschaft
Industry
Type foundry
Founded 1837
Founder
Johann Christian Bauer
Defunct
1972
Headquarters
Frankfurt am Main, Germany
Key people
Konrad Friedrich Bauer, Walter Baum, Heinrich Jost
The company nearly went bankrupt at the end of the 19th century because the company's administration assumed that type founding, rather than typesetting, would be automated. The new owner, Georg Hartmann, succeeded in saving the company. Subsequently, the company grew, also due to several takeovers, e.g. in 1916 by Frankfurt's type foundry Flinsch, itself a global player. In 1927, an office was opened in New York City.
In 1972, all activities of the headquarters in Frankfurt were reportedly ceased and transferred to the former subsidiary company, Fundición Tipográfica Neufville in Barcelona, after 1995 to Bauer Types, SL, which still owns the rights to many typefaces. These are distributed by companies like Monotype, Adobe, Paratype, URW++, Elsner & Flake, as well as Neufville Digital for the typeface Futura ND.
Typefaces
The following foundry types were issued by Bauer:
Alpha (1954, Walter Baum + Konrad Friedrich Bauer)
Astoria (1907), a copy of Inland Type Foundry's Comstock, revived in 1957
Atrax (1926, Heinrich Jost)
Ballé Initials (Maria Ballé), not actually cast as foundry type, but rather electrotypes mounted on metal
Baron (1911), the italic version is called Baroness.
Bauer Classic Roman + Italic
Bauer Topic
Cast in medium, bold, medium itaic, and bold italic, with alternate, rounded characters, in the bold and medium.
Bernhard Antiqua (1912, Lucian Bernhard)
Bernhard Brush Script (1925, Lucian Bernhard)
Bernhard Cursive + Bold (1925, Lucian Bernhard), also known as Madonna and Neon Cursive, also cast as "Madonna Ronde" by Stephenson Blake
Bernhard Fraktur (1912–22, Lucian Bernhard)
Bernhard Handschrift (1928, Lucian Bernhard)
Bernhard Roman + Italic (1937, Lucian Bernhard)
Beta (1954, Baum + Bauer), an alternate set of lower-case letters for Alpha.
Beton (1931–36, Heinrich Jost), matrices also available for Intertype composition.
Cast in light, medium, bold, extrabold, medium condensed, bold condensed, and open.
Bodoni-Antiqua (1926, Louis Höll)
Cast in roman, bold, extrabold, italic, bold italic, extrabold italic, and title.
Bremer Presse Roman (1912, Willy Wiegand, matrices cut by Louis Höll), originally cast as a private type for the Bremer Presse by the Flinsch Type Foundry.
Cantate
Cartoon (1936, H.A. Trafton), known in Germany as Fresko.
Cast in light and bold.
Classic, also known as Bauer Baskerville.
Columna (1955, Max Caflisch)
Corvinus(1929–34, Imre Reiner), the condensed version is called Skyline
Cast in light, italic light, medium, italic medium, and bold
Ehmcke (1908, F. H. Ehmcke), originally cast by the Flinsch Foundry
Element, mager (before 1936)
Elizabeth Roman + Italic (1937, Elizabeth Friedländer)
Femina (1927)
Flinsch-Fraktur (before 1936)
Flinsch-Privat (before 1936)
Folio (1956–63, Baum + Bauer), also available in Intertype matrices, also sold as Caravelle by Fonderie Typographique Française
Fortune or Volta (1955, Baum + Bauer)
Cast only in light, bold, bold italic, and extra bold; no medium was ever cast
Futura (1927–30, Paul Renner), matrices also available for Intertype composition
Cast in light, book, medium, demibold, bold, oblique light, oblique medium, oblique condensed, bold condensed, display, black, and inline
Gillies Gothic (1935, William S. Gillies), known in Germany as Flott
Cast only in bold and light; no medium was ever cast.
Hellenic Wide
Horizon
Cast in light, medium, bold, and light italic.
Hoyer-Fraktur (before 1936)
Hoyer-Fraktur, schmalfelt (before 1936)
Hyperion (1931, Berthold Wolpe)
Impressum (1962, Baum + Bauer), also sold by the Amsterdam Type foundry
Imprimatur (1952–55, Baum + Bauer), also available in Intertype matrices, also sold as Horizon by Fonderie Typographique Française.
Kleukens Antiqua (c. 1900, F W. Kleukens)
Legend (1937, F. H. Ernst Schneidler), known in Germany as Legende
Cast in light and bold
Lilli (1930, Lucian Bernhard), also known as "Lilith"
Lucian series (1925, Lucian Bernhard), later digitized as Belucian by Font Bureau
Lucian + italic also known as Graphic Light
Lucian Bold + italic also known as Graphic Bold
Manuskript-Gotisch (before 1936)
Maxime
Menhart-Antiqua and Kursiv (before 1936)
Negro (1930, Lucian Bernhard), later digitized as Berlin Sans by Font Bureau
Negrona, remastered version of Negro by Tipo Pèpel
Renata-Schwabacher (before 1936)
Stradivarius
Trafton Script (1933, H.A. Trafton), known in Germany as Quick and in France as Etoile
Vendôme (1962, François Ganeau) originally released by Fonderie Olive in 1954
Venus
Cast in light, medium, bold, extra bold, extended, medium extended, bold extended, extra bold extended, light italic, medium italic, bold italic, light condensed, bold condensed, extrabold condensed
Volta (see Fortune)
Weiß-Antiqua or Weiss Roman (1926, Emil Rudolf Weiss), matrices also available for Intertype composition
Cast in roman, roman bold, italic with either swash or plain capitals, roman extrabold, and three series of initials
Weiß-Gotisch (before 1936)
Weiß-Fraktur (before 1936)
Lichte Weiß-Fraktur (before 1936)
Weiß-Rundgotisch (before 1936)
Wieynck-Fraktur (before 1936)
Zentenar-Fraktur (before 1936)
Halbfette Zentenar-Fraktur (before 1936)