1896 newspaper magazine w Lg COLOR POSTER display AD for SOZODONT Dental Cleaner

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Seller: qrst ✉️ (42,451) 99.9%, Location: Oxford, Maryland, US, Ships to: WORLDWIDE, Item: 372209924979 1896 newspaper magazine w Lg COLOR POSTER display AD for SOZODONT Dental Cleaner.

1896 newspaper magazine with a large COLOR POSTER display AD for SOZODONT Dental Cleaner -  inv # 6K-133

Please visit our EBAY STORE for THOUSANDS of HISTORICAL NEWSPAPERS on sale or at auction.

SEE PHOTO----- COMPLETE, ORIGINAL Sunday color magazine section from a NEWSPAPER, the NY Herald dated Dec 13, 1896 ("Christmas, 1896 edition"). This 8-page magazine section contains a 22" x 15" back page COLOR AD for SOZODONT, a product for the health of the TEETH and Gums from 120+ years ago.

Great large display item for a present-day dentist office.

This also has a large color engraving on the front page titled: "Queen of the Mistletoe."

Sozodont was a popular brand of oral hygiene product from the mid-nineteenth century to the early twentieth century.

Created in 1859 by druggist Roswell van Buskirk (circa 1824-1902) of New Jersey, its name hails from the Greek sozo, meaning "to save", and dontia, meaning "teeth". Sozodont was later manufactured by the firm Hall & Ruckel of New York, New York, and London, England. Known as Van Buskirk's Fragrant Sozodont, or Van Buskirk's Fragrant and Antiseptic Sozodont, the product was dispensed from a glass bottle through a metal sprinkler and, as illustrated advertisements show, could be applied to the teeth using a toothbrush. The product made strong use of advertising as a marketing tool and by the late nineteenth century was an established household word.

According to an 1889 issue of the journal American Druggist, Sozodont was made from a liquid and powder mixture. The powder contained orris root, carbonate of calcium, and magnesia. The liquid contained castile soap (soap made exclusively from vegetable oil), glycerin, sizeable portions of water and alcohol, and, for flavoring, a small quantity of oil of peppermint, clover, cinnamon, and star anise, as well as, for coloring, cochineal (a dye made from an insect of the same name).

Its manufacturers claimed that Sozodont would clean and preserve the teeth and harden the gums, as well as "impart a delightfully refreshing taste and feeling to the mouth." In addition, claimed promotional material, "it prevents the accumulation of tartar on the teeth and arrests the progress of decay."

Furthermore, cartons of the product maintained that, in addition to the above, Sozodont was "Recommended by many of the most prominent physicians, chemists [i.e., pharmacists], dentists, and scientific gentlemen of all sections of the country."

Only a year after the discovery of X-rays in 1895, Sozodont used the scientific breakthrough to bolster its sales, noting in an advertisement, "Dr. Van Buskirk applies the Röntgen rays [X-rays] in his dental practice and find that those habitually using Sozodont have perfect teeth, hard gums, and sweet breath."

Sozodont fell out of favor with consumers in the early twentieth century amid concerns about side effects of its usage. As early as 1880, however, one dentist complained, "I will testify to what is so well known to most dentists, viz., that it [Sozodont] destroys the color of the teeth, turning them to a decidedly dark-yellow." At the turn of the 20th century, another dentist echoed this complaint, stating that "The liquid of Sozodont . . . is far too alkaline for general use, and would in time destroy the enamel of the teeth and make them yellow."

Very good condition. This listing includes the complete entire original 8-page color magazine section of a newspaper, NOT the entire Sunday newspaper itself. STEPHEN A. GOLDMAN HISTORICAL NEWSPAPERS stands behind all of the items that we sell with a no questions asked, money back guarantee. Every item we sell is an original newspaper printed on the date indicated at the beginning of its description. U.S. buyers pay  priority mail postage which includes waterproof plastic and a heavy cardboard flat to protect your purchase from damage in the mail. International postage is quoted when we are informed as to where the package is to be sent. We do combine postage (to reduce postage costs) for multiple purchases sent in the same package. We accept payment by PAYPAL as well as by CREDIT CARD (Visa and Master Card). We list thousands of rare newspapers with dates from 1570 through 2004 on Ebay each week and we ship packages twice a week. This is truly SIX CENTURIES OF HISTORY that YOU CAN OWN!

 Stephen A. Goldman Historical Newspapers has been in the business of buying and selling historical newspapers for over 45 years. Dr. Goldman is a consultant to the Freedom Forum Newseum and a member of the American Antiquarian Society. You can buy with confidence from us, knowing that we stand behind all of our historical items with a 100% money back guarantee. Let our 45+ years of experience work for YOU ! We have hundreds of thousands of historical newspapers (and their very early precursers) for sale.

 

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