Adding Value (RLE Marketing): Brands and Marketing in Food and Drink by Geoffrey
Adding Value (RLE Marketing) by Geoffrey Jones, Nicholas J. Morgan
Estimated delivery 3-12 business days
Format Hardcover
Condition Brand New
Description An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Publisher Description
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Author Biography
Multivolume collection by leading authors in the field
Details
- ISBN 1138793663
- ISBN-13 9781138793668
- Title Adding Value (RLE Marketing)
- Author Geoffrey Jones, Nicholas J. Morgan
- Format Hardcover
- Year 2014
- Pages 368
- Publisher Taylor & Francis Ltd
GE_Item_ID:86785897;
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Categories
- Condition: Brand New
- ISBN-13: 9781138793668
- Book Title: Adding Value (RLE Marketing)
- ISBN: 9781138793668
- Publication Name: Adding Value (Rle Marketing) : Brands and Marketing in Food and Drink
- Item Length: 6.1in
- Publisher: Routledge
- Publication Year: 2014
- Series: Routledge Library Editions: Marketing Ser.
- Type: Textbook
- Format: Hardcover
- Language: English
- Item Height: 0.9in
- Author: Not Available
- Item Width: 9.2in
- Item Weight: 20.8 Oz
- Number of Pages: 364 Pages
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