First again in professional styling products! The BaBylissPRO® Nano Titanium™ PRIMA3000™ takes the very idea of a straightening iron to unprecedented heights. Crafted from the most advanced materials. Designed with cutting-edge features that redefine ease of use and excellence of performance. Straighten or curl with smoother, shinier, more beautiful results. PRIMA3000™ is the ultimate achievement in styling tools.